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Digital & Performance Marketing

Marketing measured in pipeline, not impressions.

Plenty of agencies can spend your budget. Far fewer can tell you, honestly and in your CFO's language, what that spend returned. I run paid media, conversion optimization, and measurement as one system, on top of a site and search presence built to convert the clicks.

In short: I run digital and performance marketing for enterprise and growth-stage brands — paid media on Google, Meta, and LinkedIn, conversion rate optimization, and clean GA4 measurement — scoped individually and reported against revenue.

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Straight talk

Is this the right call for you?

I would rather point you at the right tool than sell you the wrong one. Here is when this fits, and when it does not.

Great fit when…

  • You already have demand and need to capture it efficiently
  • Your leadership expects reporting tied to pipeline and revenue
  • You want media, CRO, and analytics run by the same senior hands
  • Your website is (or is about to be) strong enough to convert the traffic

Probably not, if…

  • You want someone to “just boost posts” with no measurement
  • Your site can't convert yet (fix that first — I'll tell you)
  • You need high-volume creative production more than strategy and performance
What I build

Capabilities

Paid media

Google, Meta, and LinkedIn campaigns built around intent and margin, not vanity reach.

Conversion optimization

Landing pages and funnels tuned so more of the traffic you already pay for becomes revenue.

Measurement & GA4

Tracking your leadership can actually trust — events, conversions, and attribution set up properly.

Landing-page engineering

Fast, purpose-built pages for campaigns, engineered like the rest of my builds.

Full-funnel strategy

Awareness to close, with each channel doing the job it's actually good at.

Executive reporting

Monthly narratives in pipeline language, with assumptions stated openly.

How I work

From brief to launch and beyond.

Discover

Goals, audience, and the conversion path before anything is designed.

Design & Build

Shipped on the right stack — fast, accessible, and search-ready.

Launch

Safe migration, hardened performance, and analytics wired in.

Grow

SEO and performance sprints that compound, reported against pipeline.

Proof

A system, not a silo.

Every campaign I run lands on pages I can engineer and measure end to end — that is the structural advantage of one senior partner across the whole funnel.

See the work Discuss your project
Questions

Common questions

How is this different from hiring a media-buying agency?

Most agencies optimize the channel they bill on. Because I also build the site and run the SEO, I optimize the whole path from click to customer — and I will happily move budget away from a channel that is not earning it.

Which ad platforms do you work with?

Google Ads (search, Performance Max, YouTube), Meta (Facebook and Instagram), and LinkedIn for B2B. The mix depends on where your buyers actually are — not on a package.

How do you report results?

Against pipeline: qualified leads, opportunities, and revenue influence, with GA4 and your CRM as the source of truth. If a number is modeled or assumed, the report says so plainly.

Let's talk

Thinking about digital & performance marketing?

Tell me what you are building and I will give you a straight recommendation on approach, scope, and timeline.

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