SEO audit playbook for growth teams
Quick answer: start with technical blockers on revenue pages, then align intent and internal links before expanding content volume.
This playbook is built for teams that need execution-ready SEO priorities. It avoids long theory and focuses on decisions that affect business outcomes.
Step 1: Confirm technical integrity
- Validate crawl/index behavior for priority pages.
- Review Core Web Vitals and major rendering blockers.
- Check canonical and metadata consistency.
Step 2: Align pages to intent
- Map one primary intent per key page.
- Fix weak heading structure and thin sections.
- Prioritize conversion-linked pages first.
Step 3: Build a 30-day action stack
- Week 1: technical blockers
- Week 2: on-page and internal link improvements
- Week 3: content gap actions
- Week 4: measurement and iteration
Need this done for your business? Book a strategy call and request a technical SEO diagnostic.