Book a strategy call
Paid Media

Paid media built around intent and margin.

Ad platforms are very good at spending your money. My job is making sure every dollar has a thesis: who it targets, what they see when they click, and what a win costs. I run campaigns the way I build sites — deliberately, measurably, and without waste.

In short: I plan and manage paid media on Google Ads, Meta, and LinkedIn for enterprise and growth-stage brands — strategy, campaign build, landing pages, and optimization — with reporting tied to qualified pipeline rather than clicks.

Straight talk

Is this the right call for you?

I would rather point you at the right tool than sell you the wrong one. Here is when this fits, and when it does not.

Great fit when…

  • You need qualified demand captured now, alongside longer-term SEO
  • Your unit economics can support paid acquisition
  • You want campaigns and landing pages run by the same hands
  • B2B: your buyers are identifiable by role, industry, or intent

Probably not, if…

  • You want maximum impressions rather than qualified pipeline
  • There's no clear offer or conversion path yet
  • Your margins can't support the auction in your category (I'll tell you)
What I build

Capabilities

Google Ads

Search, Performance Max, and YouTube — captured intent first, expansion second.

Meta Ads

Facebook and Instagram for demand generation and retargeting that respects frequency.

LinkedIn Ads

Role- and industry-targeted B2B campaigns where the audience justifies the CPCs.

Landing pages

Campaign-specific pages engineered for speed and conversion, not reused brochureware.

Creative direction

Ad concepts and copy aligned to the brand — premium, not clickbait.

Budget stewardship

Ruthless pruning of waste; budget follows evidence, not habit.

How I work

From brief to launch and beyond.

Discover

Goals, audience, and the conversion path before anything is designed.

Design & Build

Shipped on the right stack — fast, accessible, and search-ready.

Launch

Safe migration, hardened performance, and analytics wired in.

Grow

SEO and performance sprints that compound, reported against pipeline.

Proof

Campaigns that land on engineered pages.

Paid traffic converts on purpose-built, fast landing pages — the same engineering standard as everything else I ship.

Questions

Common questions

What budgets do you work with?

Engagements are scoped individually — what matters is whether your economics support the auction in your category and whether the budget is enough to generate learnable signal. I will tell you honestly if it is not.

Do you handle the ad creative?

I lead the strategy, copy, and creative direction, and I work with your designers or trusted collaborators for produced assets. Everything ships on-brand and built for the placement.

Google, Meta, or LinkedIn — where should we start?

Wherever your buyers already show intent. For most B2B, that is Google search plus LinkedIn; for most consumer brands, Google plus Meta. I would rather run two channels excellently than four averagely.

Let's talk

Thinking about paid media?

Tell me what you are building and I will give you a straight recommendation on approach, scope, and timeline.