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CRO & Analytics

Turn the traffic you already have into revenue.

Doubling traffic is expensive. Doubling conversion is engineering. Most sites leak revenue in the same few places — unclear offers, slow pages, forms that ask too much, and analytics nobody trusts. I find the leaks with evidence, fix them properly, and prove the difference.

In short: I do conversion rate optimization and analytics for enterprise and growth-stage brands — research-led funnel fixes, fast purpose-built pages, and clean GA4 and conversion tracking — so more of your existing traffic becomes measurable revenue.

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Straight talk

Is this the right call for you?

I would rather point you at the right tool than sell you the wrong one. Here is when this fits, and when it does not.

Great fit when…

  • You already have meaningful traffic that underperforms
  • Decisions are stalled because nobody trusts the data
  • You're spending on ads without a conversion-tuned path
  • You want evidence-led fixes, not redesign roulette

Probably not, if…

  • The site has almost no traffic yet (visibility first — I'll say so)
  • You want a one-off dashboard rather than working improvements
  • You're not able to change the site (CRO without shipping is theatre)
What I build

Capabilities

Funnel research

Analytics, session evidence, and page audits to find where and why visitors drop.

Conversion engineering

Offers, layouts, forms, and speed — fixed at the build level, not just tested superficially.

GA4 done properly

Events, conversions, and audiences configured so reports mean what they say.

Attribution sanity

A pragmatic view of what actually drives pipeline across channels.

Experimentation

Structured tests where traffic allows; disciplined judgment where it doesn't.

Dashboards that get read

Reporting your leadership opens on purpose — concise, honest, decision-ready.

How I work

From brief to launch and beyond.

Discover

Goals, audience, and the conversion path before anything is designed.

Design & Build

Shipped on the right stack — fast, accessible, and search-ready.

Launch

Safe migration, hardened performance, and analytics wired in.

Grow

SEO and performance sprints that compound, reported against pipeline.

Proof

Measured like everything else I build.

Every build I ship comes instrumented — CRO extends that discipline to the funnel itself.

See the work Discuss your project
Questions

Common questions

Is CRO just A/B testing?

No. A/B testing is one tool, and it needs real traffic volume to say anything. Most of the wins come earlier: fixing unclear offers, slow pages, and broken measurement. I test where the numbers support it and use judgment where they don't.

Our analytics feel wrong. Can you fix that first?

Yes, and often we should. If tracking is misfiring, every downstream decision inherits the error. I rebuild GA4 events and conversions so the data is trustworthy before optimizing against it.

What results should we expect?

I won't promise a percentage — anyone who does is guessing. What you get is a prioritized, evidence-backed pipeline of fixes, shipped properly, with before-and-after measurement you can stand behind.

Let's talk

Thinking about cro & analytics?

Tell me what you are building and I will give you a straight recommendation on approach, scope, and timeline.

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